Singapore Feiyue Launch Party

Cult shoe brand Feiyue officially launched in Singapore on 22 July 2010 with a party at L2 Space. 7 local artistes – Assembly, Hypethetic, Kult, Mark Taylor, Mind Flyer, SBTG and Zxerokool – were invited to reinvent various models of Feiyue shoes.

SYNDICATE was commissioned to present a special after-dark performance for the launch. We prepared an audiovisual installation using a modular cubic structure, original motion graphics and original music composition.

We also curated the music for the night, weaving a blend of experimental hiphop, IDM and dubstep as guests viewed the exhibits on display – a perfect fit with Feiyue’s mantra of “Flying Forward”.

Check out photos of the Feiyue reinventions on Culturepush, then read more about the artists’ inspiration for their designs on Culture Shoq.